TRAILER | Social + Search: The Modern Marketing Stack
Update: 2025-09-18
Description
In this episode of Resting Pitch Face, Lee and Polly talk about why social vs search is the wrong question, and how the two are now part of the same strategy.
But is it a big shift...really? It’s the natural evolution of how people discover: TikTok, YouTube, Reddit, and Google are now one tangled ecosystem.
From TikToks ranking in SERPs to Google indexing Reddit threads, they break down what this means for SEO, social content, and marketers who treat them as separate jobs.
If you’ve ever wondered whether short-form video affects rankings, questioned if social teams should learn SEO, or tried to measure the impact of Reels on search traffic, this one’s for you.
#SocialSEO #DigitalMarketing #ContentStrategy #Search2025
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