TWE 30: How to Build a Go-To-Market Strategy For Ecommerce
Description
In this episode of The Winning Ecommerce Experience Show, Lynn Power from MASAMI Haircare discusses how she has built a clean haircare business from scratch and how to use your brand values and mission to guide your ecommerce business. Specifically, Lynn talks about:
- How to use storytelling to create a powerful brand mission
- Incorporating your brand values and mission in your website
- How to improve your homepage design with customer feedback
Lynn Power is a co-founder and CEO of MASAMI Haircare, a premium haircare brand designed for the ultimate in botanical hydration, texture and shine.
This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.
United States
