TWE 34: Growing an Ecommerce Brand with Content Marketing Strategy
Description
In this episode of The Winning Ecommerce Experience Show, Jake Smith talks about managing a successful family business in the middle of a pandemic. Jake talks about his entrepreneurship journey, how to market seasonal products and why content strategy is the key to grow your ecommerce business. Specifically, he talks about:
- Brand building with great content
- Giving your customers a better shopping experience with social media
- How to experiment and find the channels and message that work with your audience
Jake Smith is the founder of Smithers, a company that is a premium swimwear label that has been designed with the modern-day gentleman in mind.
This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.
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