“Your role as an internal communicator is to connect your audiences to the bigger picture, to what's important, to the purpose of the organization. And the way you approach your internal comms strategy and the thinking behind it, is going to be slightly different for every organization.”

- Shan Chatoo, Sr Internal Communications Manager at a leading global law firm based in London, England



Julie Ford, Head of Content at Sparrow Connected, chats with Shan, a Communications Warrior who has worked in internal comms in-house and as a consultant for companies of all sizes over 25 years, about why there is no formulaic approach to internal communications strategy and the important factors to think about when developing an effective strategy.

Shan Chatoo - https://www.linkedin.com/in/shanchatoo/

Julie Ford - https://www.linkedin.com/in/jmford/

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This podcast is sponsored by Sparrow Connected – the internal communications platform that is elevating the communications profession.

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