Tea Break Talks Ep16: BFCM Week Has Arrived - Black Friday Data, Shopify Support Update, SEO + PPC Tips
Description
In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week.
We cover:
Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork
The new Shopify Support update that gets you to a human faster
How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search
A simple method to extract all TOFU search queries from Google Search Console (even after regex removal)
Performance Max PPC tips, including why testing tCPA is outperforming tROAS
Why email marketing still drives more Black Friday revenue than social media
The shift in consumer behaviour — where Cyber Monday often outperforms Black Friday
The rise of mobile-first BFCM shopping and what brands must prepare for
Also inside:
January webinar details
A major announcement coming 1st January 2026
A big September launch reveal coming later in 2026
This episode is perfect for eCommerce founders, marketers, and Shopify brands gearing up for peak season.
United States
