Tech, Talent & Strategy: What One of Hospitality's Hottest New Companies Is Doing Now to Innovate - Ed Skapinok, Appellation
Description
Ed Skapinok, Chief Commercial Officer at Appellation, has joined us before to talk about culinary-forward luxury hospitality and reimagining hospitality through technology. In this episode, we explore the rapid developments and strategic decisions shaping Appellation into a standout name in the hospitality industry.
Listeners will gain insights into:
- Appellation's Expansion: Learn about the brand's growth through new construction and acquisitions.
- Technology and Personalization: Discover how Appellation is leveraging technology to enhance guest experiences and how their new website will serve as a dynamic interface for personalization.
- Commercial Strategy: Understand the role of commercial strategy in overseeing sales, marketing, revenue, and technology - and how it's evolving to empower staff to deliver exceptional service.
- Cohesion in Tech Stack: Find out about Appellation's approach to reducing the number of technology systems used, increasing efficiency, improving staff experience and guest service.
- Talent Acquisition and Roles: Hear about the new roles and titles at Appellation, such as the Director of Commerce, and how they're attracting top talent.
- Guest Experience: Get a glimpse into how Appellation is personalizing the guest journey from the moment they interact with the brand online.
- AI and Data Activation: Learn about AI's potential in hospitality to uncover new guest preferences and create tailored experiences.
Whether you're a hospitality professional or enthusiast, this episode offers a wealth of knowledge on innovation, strategy, and the future of guest experiences.
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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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