The Big Tech Shift Coming to Hotels In Next 24 Months: My Unfiltered Thoughts on Personalization in Hospitality - Martin Soler
Description
In this episode, Martin Soler, a former hotel general manager who is now a fractional CMO for large travel tech companies and the co-founder of 10minutes.news, shares his insights on how hotels can use technology to provide personalized experiences for their guests at scale.
Listeners will learn:
- Why only 9% of most hotels' guests are likely to return (12:51 )
- How to gather meaningful guest information to surprise and delight them without being annoying (14:23 )
- Martin's bold prediction about a big tech shift coming to the hotel industry in the next 24 months (08:33 )
- The importance of having a property management system (PMS) that is guest-centric rather than room-centric (05:25 )
- How hotels can prepare for a future of hyper-personalization, even if they can't change their PMS right now (10:05 )
- The significance of cleaning up existing guest data and collecting the right information to create personalized experiences (11:58 )
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
![Unlocking Direct Growth: How AI and Personalization Are Changing Hotel Performance Now - Juanjo Rodriguez, The Hotels Network [Sponsor Masterclass]](https://storage.buzzsprout.com/nwtjvojl7u2vrphepjtq8nmr2lpl?.jpg "Unlocking Direct Growth: How AI and Personalization Are Changing Hotel Performance Now - Juanjo Rodriguez, The Hotels Network [Sponsor Masterclass]")
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