DiscoverHospitality Daily PodcastThe Big Tech Shift Coming to Hotels In Next 24 Months: My Unfiltered Thoughts on Personalization in Hospitality - Martin Soler
The Big Tech Shift Coming to Hotels In Next 24 Months: My Unfiltered Thoughts on Personalization in Hospitality - Martin Soler

The Big Tech Shift Coming to Hotels In Next 24 Months: My Unfiltered Thoughts on Personalization in Hospitality - Martin Soler

Update: 2024-08-20
Share

Description

In this episode, Martin Soler, a former hotel general manager who is now a fractional CMO for large travel tech companies and the co-founder of 10minutes.news, shares his insights on how hotels can use technology to provide personalized experiences for their guests at scale.

Listeners will learn:

  • Why only 9% of most hotels' guests are likely to return (12:51 )
  • How to gather meaningful guest information to surprise and delight them without being annoying (14:23 )
  • Martin's bold prediction about a big tech shift coming to the hotel industry in the next 24 months (08:33 )
  • The importance of having a property management system (PMS) that is guest-centric rather than room-centric (05:25 )
  • How hotels can prepare for a future of hyper-personalization, even if they can't change their PMS right now (10:05 )
  • The significance of cleaning up existing guest data and collecting the right information to create personalized experiences (11:58 )

Subscribe to Martin's personal newsletter, Tell, here

This episode is brought to you with support from Hireology.
Check out our free masterclass with Hireology’s CEO, Adam Robinson: How To Hire Great People, Faster.

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The Big Tech Shift Coming to Hotels In Next 24 Months: My Unfiltered Thoughts on Personalization in Hospitality - Martin Soler

The Big Tech Shift Coming to Hotels In Next 24 Months: My Unfiltered Thoughts on Personalization in Hospitality - Martin Soler

Josiah Mackenzie