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Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches.

Wasted ad spend happens when you lack keyword theme organization across account, campaign, and ad group exclusions. Search term reports reveal budget leak prevention opportunities through competitor keyword blocking and irrelevant click prevention. P-Max campaign problems multiply without systematic negative keyword architecture—the "moat and bridge" method that protects every dollar.

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📄 CHAPTERS  

0:00 - Negative Keywords: The Hidden Budget Leak 

2:18 - Why Wasted Ad Spend Happens Without Structure 

4:20 - Sterling's Early Days: Avoiding Upfront Waste 

6:18 - Think In Themes, Not Just Terms 

8:41 - The $35-$50/Click Celebrity Name Problem 

11:40 - Close Variant Matching Expands Budget Waste 

12:17 - Search Term Reports: The Boring Dirty Work 

14:47 - The P-Max Campaign Problem Exposed 

18:03 - Ad Group Exclusions: Precision Traffic Control 

19:41 - The Moat And Bridge Framework Explained

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