DiscoverCAP Knowledge Network- The TroyCastThe 17 Rules of Selling Anything to Anyone at Any time.
The 17 Rules of Selling Anything to Anyone at Any time.

The 17 Rules of Selling Anything to Anyone at Any time.

Update: 2021-07-07
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Troy Graham shares his 17 rules of selling 


Rule 1: Customers are here on purpose they make a deliberate attempt to show up based on a trigger event in their lives 90 seconds or 90 days ago. Put the pain on the table! 


Rule2: Time Kills Deals: This is a FACT. And tied into rule one.


Rule 3: Nobody walks till the boss talks <and you ain't the boss>. 


Rule 4:  Both you and the Customer have 2 Ears 2 Arms 2 Legs and 2 Eyes but only 1 mouth.


Rule 5: Assume Facts not in Evidence. Overcome objections BEFORE!! They come up and stop creating NEW ones.





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The 17 Rules of Selling Anything to Anyone at Any time.

The 17 Rules of Selling Anything to Anyone at Any time.

Troy Graham