Too many estate agents take a scattergun approach to marketing—and it’s costing them instructions.

In this episode, I’m joined by Kirsty Franks, Founder of Frank Marketing and Fractional Group Marketing Director at The Property Franchise Group, to uncover what actually works for self-employed agents in today’s market.

You’ll discover:

• Why most marketing budgets are wasted (and where to spend instead)
• How to build a brand that makes you stand out locally
• The role social media really plays in getting instructions
• Offline strategies that still work in 2025
• 3 practical marketing actions you can take today for better results

If you want to win more instructions without burning cash on random marketing tactics, this episode is for you.

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