The 3 Things you need to do to turn leads into RAVING FANS
Description
The 3 Things You Need to Do to Turn Leads into RAVING FANS
What do burnt eggs and a soggy toast have to do with your customer journey?
In this solo episode, I break down how a disappointing breakfast experience sparked the ultimate marketing insight: if you want to turn expensive leads (hello, rising CPAs) into loyal, high-LTV customers… there are only 3 things you need to get right.
Whether you’re running a funnel, selling a service, or managing an eCommerce brand — this episode walks you through the full journey from lead capture to post-purchase, and how to engineer brand love at every stage.
I cover:
The 3 core stages of the customer lifecycle that most brands fumble
How to increase retention, reduce churn, and boost LTV (without touching your ad spend)
Where most businesses lose trust — and how to fix it fast
Why “overdelivery” is the most underutilized growth strategy
Real talk about brand experience, expectations, and what makes or breaks loyalty
If you’ve been pouring money into lead generation and feel like you’re bleeding cash on the backend… this episode is your roadmap to smarter, more profitable customer journeys.
—
📍 Work with me or explore my content: https://www.mercedesmansilla.com
📍 Connect with me on Instagram: https://www.instagram.com/mermansilla
📍 Watch on YouTube: https://www.youtube.com/@mercedesmansilla
📍 Subscribe to the podcast wherever you listen.
United States
