Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the concept of expertise—an essential part of building your authority. This episode, aligning with chapter six of Dillon's book "The Authority Playbook," explores what defines an expert and how mastery, consistency, social proof, skill, and experience contribute to establishing authority in your niche. Whether you're a seasoned professional or just starting out, understanding these elements can significantly enhance your credibility and impact in your field.

Highlights:

"Integrity and ethics aside, today’s job market has reviews and almost instant feedback on your performance; you need to be skilled to be trusted."

"If you provide an inconsistent product, you won't be taken seriously. Expertise isn't achieved with random sprints of energy."

"Direct responses to reviews show people that you care about your brand enough to engage and fix the issues that your customers have faced."

"True expertise doesn't come with time alone. The time you spend mastering your niche has to be productive."

Timestamps:
00:00 - Introduction

01:06 - Defining Experts

02:34 - The True Path to Mastery

03:36 - The Power of Consistency

05:18 - How Skills Differentiate Experts

07:30 - Outro

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