PersonalBranding.com With Dillon Kivo

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today’s episode, we dive into guerrilla marketing—a creative and cost-effective way to grow your personal brand. I’ll share strategies to help you stand out, make meaningful connections, and reach a wider audience without spending big bucks. From pop-up networking events to leveraging local art, this episode is packed with ideas to elevate your brand. Let's jump in! Highlights: "Creativity, not budget, is the key to memorable branding." "A handwritten note can leave a lasting impression in the digital age." "Real engagement beats fancy ad campaigns any day." "Your brand grows when you step out of your comfort zone." Timestamps: 00:00 Welcome to the Podcast 00:25 What is Guerrilla Marketing? 01:15 Pop-Up Networking Events 02:30 Handwritten Notes 03:40 Leverage Local Art and Murals 04:40 Create Viral Social Challenges 05:50 Branded Leave-Behinds 06:40 Flash Mob-Style Online Engagement 07:30 Engage your audience with live Q&A sessions  08:30 Closing Thoughts on guerrilla marketing Follow Dillon @DillonKivo    Launch your personal brand: Personalbranding.com/     

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this insightful episode, Dillon explores the transformative role of emotional intelligence (EQ) in personal branding. He delves into the core principles of EQ, including self-awareness, empathy, emotion management, and social skills, and how leveraging these can amplify the impact and resonance of your personal brand. Dillon shares practical strategies and exercises to help you cultivate emotional intelligence and use it to build trust, foster connections, and inspire your audience.   Highlights: "When you're emotionally intelligent, you become more approachable, more relatable and more trustworthy."   "Empathy allows you to build connections with your audience, your peers, and your network. They are building blocks of a strong, enduring brand."   "Responding with empathy and understanding can often turn a critic into a supporter, which is incredibly valuable."   "People relate to realness, and they'll be inspired by a brand that isn't afraid to acknowledge its own journey."   "Emotional intelligence can be a key to your success."   Timestamps: 0:00 - Understanding Emotional Intelligence  1:42 - Cultivating Self-Awareness  3:08 - Developing Empathy  4:44 - Managing and Regulating Emotions  5:59 - Improving Social Skills  6:55 - Leveraging Emotional Intelligence for Conflict Resolution  8:13 - Using Emotional Intelligence to Lead and Inspire  9:04 - Conclusion   Follow Dillon @DillonKivo    Launch your personal brand: Personalbranding.com/     

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today we’re diving into the art of pivoting your personal brand. With markets and technologies constantly evolving, it’s essential to stay adaptable while remaining true to your core values. In this episode, Dillon walks you through the seven key steps to successfully pivot your brand, from reflecting on your values to leveraging your network. You’ll explore how to align with market trends, build new skills, and keep your brand both relevant and resilient. Tune in for actionable insights to keep your brand thriving! Highlights: "Pivoting isn’t about becoming someone new; it’s about staying true while evolving." "Core values anchor your brand during any market shift." "Trust the process; small, intentional steps lead to big success." "Adapt or risk being left behind—change is constant." Timestamps: 00:00 Why pivoting your personal brand matters in shifting markets. 01:05 Staying aligned with your mission during changes. 02:15 Identifying trends and new opportunities. 03:40 Enhancing your expertise to stay competitive. 04:50 The importance of transparency during pivots. 06:10 Aligning your messaging with your new direction. 07:30 How networking supports your brand evolution. 08:45 Trusting the process for long-term success. 10:20 Dillon’s pivot announcement and lessons learned. 11:45 Key steps to successfully pivot without losing your brand identity. Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/ 

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon breaks down the essential do’s and don’ts for building a strong, authentic personal brand online. Whether you’re just starting or looking to level up your digital presence, this episode offers valuable insights on creating a unique value proposition, engaging with your community, and networking with purpose. Tune in for actionable advice that will help you grow your brand authentically and effectively.   Highlights: "Your personal brand is your digital handshake—it's the first impression that can open doors."   "Don't copy someone else's brand. Personal branding only works if it's personal."   "Engage with your community, not just your followers. Authentic connection drives loyalty."   "Networking is not transactional. Build genuine relationships, and the opportunities will follow."   Timestamps: 0:06 - Introduction: The Importance of Personal Branding  2:08 - Defining Your Unique Value Proposition (UVP)  3:12 - Avoid Imitating Others' Brands  4:20 - Consistently Sharing Valuable Content  6:31 - Engaging with Your Community  8:22 - Collaborating and Building Your Network  10:36 - Final Thoughts on Building a Personal Brand    Follow Dillon @DillonKivo    Launch your personal brand: Personalbranding.com/     

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon reveals how to turn media features into bigger opportunities. If you’ve been featured in major publications or on media platforms, he shares essential tips for amplifying that exposure—posting strategically, building a digital portfolio, pitching for more opportunities, and fostering relationships with journalists. Join us to learn how to build credibility, expand your reach, and open new doors with every media feature!   Highlights:   "The first thing you need to do after being featured is to make sure that everybody knows about it."    "Create a media features or as seen in section on your website where visitors can see the authority that you've built over time."  "When you've got a media feature under your belt, you've got to leverage this...mention the feature and how it positions you as a thought leader in your industry."  Timestamps:  0:56 - Share, Share, Share  02:17 - Add It to Your Digital Portfolio  03:18 - Use Media Features to Open Doors  04:09 - Build Relationships with Journalists and Editors  05:06 - Leverage Your Network 05:56 - Turn Media Exposure Into Testimonials      Follow Dillon @DillonKivo  Launch your personal brand: Personalbranding.com/  

  Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon shares practical tips on How to Multitask Like a Pro, perfect for busy professionals building their brands. From prioritizing tasks and time-blocking to using under-desk treadmills like the WalkingPad A1 Pro, Dillon reveals ways to balance productivity and health seamlessly. Tune in to learn strategies for organizing tasks, maximizing focus, and staying efficient without burning out. Join us for actionable advice on achieving more with your time, maintaining balance, and staying energized as you build your brand! Highlights:  "It's not about multitasking for the sake of it, but about seamlessly integrating habits that improve both productivity and well-being." "The beauty of time blocking is that it forces you to be intentional with your time... making conscious decisions about how you want to spend your day." "Saying no doesn't make you less productive; it actually gives you the space to be more focused and in tune, and way more successful." Timestamps: 0:00 - Starting a Podcast: Introduction  0:47 - Why Multitasking Matters in Today’s World 3:30  - Prioritize What Actually Matters  4:20 - Use Time Blocking  5:32 - Group Similar Tasks Together  6:30 - Know When to Say No  7:20 - Don’t Forget to Recharge  Start Your Fitness Journey with a WalkingPad!  Get your own WalkingPad A1 Pro Foldable Treadmill and make walking workouts easy, fun, and space-saving! Use code "Dillon" for 30% off any WalkingPad product! 🔗 Grab your WalkingPad here https://www.walkingpad.com/products/walkingpad-a1-pro-foldable-treadmill  Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of media features and shares actionable steps to maximize their impact on your personal brand. From sharing your achievements strategically to building lasting relationships with journalists, Dylan explains how to leverage media coverage for career growth, visibility, and credibility. Learn how to transform each feature into new opportunities and effectively communicate your expertise in ways that resonate with your audience and network. Highlights: "Getting featured is just the beginning—leveraging it is where the real magic happens." "Think of media exposure as a trust-builder for potential clients and partners." "A feature is like a Lamborghini in your garage—let everyone know about it!" "Build relationships with journalists; they can be your gateway to future opportunities." Timestamps: 00:00 - Welcome & Episode Overview 00:35 - Making Your Media Moments Count 01:30 - Building Trust with Your Audience 03:00 - Networking and New Opportunities 04:40 - Transforming Mentions into Testimonials 06:30 - Final Thoughts & Staying Connected Follow Dillon @DillonKivo    Launch your personal brand: Personalbranding.com/   

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon steps away from his book to dive into the world of podcasting, sharing his early experiences and the incredible impact it has had on his reach and message. If you're considering starting your own podcast or looking to boost your personal brand, this episode is packed with practical tips on setting up, recording, and promoting your podcast across various platforms. Join us as Dillon explains how to establish yourself as an authority in your niche and connect with a broader audience through consistent and engaging podcast content.   Highlights: "Once you've built up your brand and credibility a bit, starting a podcast can be surprisingly simple to take your brand to the next level."   "Podcasting is worth your time and mine... with about 100 million people in the US now listening to podcasts instead of radio."   "Set aside some time to set up your recording space and write out some ideas for your episodes in advance."   "Don't just put your podcast out there without any promotion; let your followers and peers know where they can listen to it."   Timestamps: 0:00 - Starting a Podcast: Introduction  1:09 - The Benefits of Podcasting  2:37 - Getting Started with Podcasting  3:46 - Setting Up the Recording Equipment  4:31 - Promoting the Podcast  5:54 - Final Thoughts and Encouragement    Follow Dillon @DillonKivo    Launch your personal brand: Personalbranding.com/     

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, we dive into the art of getting published in the news organically. If you've ever dreamed of seeing your name in the headlines without spending a dime on press releases, this episode is tailor-made for you. We'll explore how to craft a compelling story, build effective media relationships, and strategically pitch your story to catch a journalist's eye. Tune in to turn your personal brand into news worth noticing!   Highlights: "Think about what makes your story stand out. Maybe it's a personal achievement or a unique perspective on a current event."   "Start by identifying journalists who cover topics related to your industry. Follow them, engage with their content, and understand what kind of stories they're interested in."   "Create a pitch that's extremely clear, concise, and compelling."   "Timing is everything in the news world. Tie your story to a current event or trend to catch the eye of a journalist."   Timestamps: 0:00 - Introduction 0:25 - Getting Published Organically 1:15 - Building Media Relationships 2:30 - Effective Pitching and Timing 3:47 - Amplifying and Seizing Opportunities 4:43 - Final Thoughts   Follow Dillon @DillonKivo  Launch your personal brand: Personalbranding.com/  

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this exciting episode, you’ll learn how to significantly boost your social media presence in just 30 days. Whether you're aiming to increase followers, engagement, or drive traffic to your website, this episode breaks down the complex world of social media into manageable steps. From defining clear goals and optimizing your profile to engaging with your audience and strategic promotion, get ready to transform your social media approach and see impressive results.   Highlights: "Social media can sometimes feel like a vast, mysterious universe, but today we're going to make it a lot more manageable."   "Your social media profile is like your digital business card."   "Authenticity is what draws people in and keeps them engaged."   "It's all about being strategic, consistent, and authentic."   Timestamps: 0:00 - Introduction 0:28 - Defining Goals and Audience 1:14 - Optimizing Social Media Profiles 1:50 - Creating a Content Calendar 2:28 - Engaging Actively 2:48 - Collaborating and Networking 3:29 - Analyzing and Adjusting 3:46 - Promoting Strategically 4:53 - Conclusion   Follow Dillon @DillonKivo    Launch your personal brand: Personalbranding.com/     

Welcome to PersonalBranding.com with Dillon Kivo! In today's episode Dillon Kivo shares key strategies from The Authority Playbook on how to not only build but maintain your authority. With a focus on routines, networking, and self-discipline, Dylan shares tips and tools to stay relevant and impactful in your field. Whether you're already a leader or aspiring to become one, these practical tips will help you create a sustainable career and legacy.    Highlights: “It’s what you practice in private that you will be rewarded for in public.”   "Your network is part of your legacy, and it can be your best source of support."   “Don’t lose sight of the bigger picture; you're on your own time, nobody else's.”   Timestamps: 00:00 - Introduction and Overview 01:10 -  The Importance of Routine 02:25 -  Networking for Long-Term Success 03:35 -  Assets of Authority 04:45 -  Being a Problem Solver 05:55 -  Self-Care to Avoid Burnout 07:05 - Continuous Goal Setting 7:48 - Learning from Successful Figures 09:05 Final Thoughts Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/  

Welcome to PersonalBranding.com with Dillon Kivo! In today's episode, we're exploring how to effectively monetize your authority. Whether you're an entrepreneur, consultant, or creative professional, understanding the power of authority can open doors to high-profile clients, investment opportunities, and a network that works for you. This episode is packed with actionable tips and personal stories that will inspire you to leverage your credibility and start making an impact. Highlights: "When you become an authority in your niche, it opens up so many different opportunities." "Know the value of your work, and don't settle for returns that are drastically less than what you deserve." "Being an authority gives you the credibility to back up your advice." Timestamps: 00:00 - Introduction by Dillion Kivo 00:11 - Monetizing Your Authority 01:30 - The Power of Social Proof 02:45 - Monetizing Through Consulting 03:30 - The Value of Free Work 04:15 - High-Priced Projects & Social Networks 05:00 - Investing Opportunities via Authority 06:00 - The Importance of Mutually Beneficial Connections. 06:41 - Closing Remarks Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/

Welcome to PersonalBranding.com with Dillon Kivo! In today's episode, we learn how maintaining authority is not just about gaining it, but also about nurturing your network through selfless service and creating a positive impact. We'll explore the essential role of empathy and introspection in sustaining your client base and discuss why treating your clients well is not just good for business, but crucial for building a legacy.    Highlights: "Authority is hard to gain, but extremely easy to lose."   "Being seen as a positive figure by lifting other people up in your field or niche is really, really important."   "I've never seen a successful authority figure get to their position without paying it forward."   "A selfless authority doesn't flaunt their success or lord it over others who aren't as far along yet."   Timestamps: 0:00 - Intro 0:32 - Maintaining Skills and Authority 1:31 - The Impact of Giving Back: Tony Robbins Example 2:30 - Mentoring and Supporting Peers 4:09 - Prioritizing Customer Service Over Profits 4:45 - Business Driven by Selflessness and Service 6:44 - Standing Up Against Injustices in Your Niche 7:47 - Outro   Follow Dillon @DillonKivo  Launch your personal brand: Personalbranding.com/  

Welcome back to Personal Branding.com with Dillon Kivo! Today, we tackle the best way to build authority using Dillon’s Authority Playbook. In this episode, we explore the key strategies outlined in Chapter 8 of The Authority Playbook. Discover how to identify your niche, build strong relationships, and create content that positions you as an industry leader. Get ready to take your personal brand to the next level!   Highlights: "Instead of being a jack-of-all-trades and a master of none, focus on one niche."   "The key to becoming an authority is to fill a void that is waiting to be filled."   "Consumers can tell when influencers and experts are being dishonest. All of your content needs to be honest and reliable."   "Building strong relationships is more important than amassing a huge following on social media."   Timestamps: 00:00 Intro 01:10 - Finding Your Niche and Filling the Void 02:17 - Building Relationships and Increasing Visibility 04:04 - Staying Informed and Engaged 05:28 - Collaboration as a Way to Build Credibility 07:22 - Prioritizing Relationships and Being Accessible 09:30 - Outro Follow Dillon @DillonKivo  Launch your personal brand: Personalbranding.com/  

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today's episode, we dive deep into the world of influencers and experts, exploring why simply being one or the other might not be enough to sustain long-term success. Dillon breaks down how combining these roles can lead to true authority, allowing you to outpace the competition and build a legacy that lasts. He also shares insights from his book, The Authority Playbook, and provides actionable steps to help you transition from being just another expert or influencer to becoming a recognized authority in your field.   Highlights: "Both expert and influencer roles require immense effort just to stay afloat, but combining them leads to lasting authority."   "The problem with relying solely on expertise is that you often have to prove your credibility repeatedly."   "Influence alone isn't enough; you need a specialty to transform that influence into sustainable success."   "The intersection of expertise and influence is where true authority is born."   Timestamps: 00:00 Introduction 00:35 Expert vs. Influencer: The Drawbacks of Each Role 01:50 Competition Dilemma: Why Expertise Alone Isn’t Enough 03:15 Influence Pitfalls: The Risky Nature of Relying on Influence 04:00 Diversifying Income: How Authorities Stay Ahead 05:45 The Power of Authority: Combining Skills and Social Proof 06:22 Steps to Authority: Actionable Tips for Transitioning 09:00 Final Thoughts   Follow Dillon @DillonKivo  Launch your personal brand: Personalbranding.com/  

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the concept of expertise—an essential part of building your authority. This episode, aligning with chapter six of Dillon's book "The Authority Playbook," explores what defines an expert and how mastery, consistency, social proof, skill, and experience contribute to establishing authority in your niche. Whether you're a seasoned professional or just starting out, understanding these elements can significantly enhance your credibility and impact in your field.   Highlights: "Integrity and ethics aside, today’s job market has reviews and almost instant feedback on your performance; you need to be skilled to be trusted."   "If you provide an inconsistent product, you won't be taken seriously. Expertise isn't achieved with random sprints of energy."   "Direct responses to reviews show people that you care about your brand enough to engage and fix the issues that your customers have faced."   "True expertise doesn't come with time alone. The time you spend mastering your niche has to be productive."   Timestamps: 00:00 - Introduction 01:06 - Defining Experts 02:34 - The True Path to Mastery 03:36 - The Power of Consistency 05:18 - How Skills Differentiate Experts 07:30 - Outro   Follow Dillon @DillonKivo  Launch your personal brand: Personalbranding.com/  

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon delves into the elements of influence, breaking down the key components: reciprocity, consistency, social proof, and personal branding. He explains how each element contributes to building authority and influence, sharing personal anecdotes and practical advice for boosting your reputation and making a lasting impact. Whether you're new to the podcast or a seasoned listener, this episode offers valuable insights to help you grow your network, enhance your marketability, and ultimately, achieve your personal and professional goals.   Highlights: "Influence is made up of four elements: reciprocity, consistency, social proof, and personal brand."   "Consistency is king. Your actions and words need to remain consistent for your audience to grow."   "Social proof builds credibility and can make the sales of an item soar."   "Reciprocity creates a strong feeling that can develop into brand loyalty for life."   Timestamps: 00:00 - Introduction to the Episode 01:15 - Overview of the Elements of Influence 03:00 - Importance of Reciprocity 05:30 - The Power of Consistency 08:00 - Understanding Social Proof 10:30 - Building a Personal Brand 12:45 - Real-World Examples of Influence 14:00 - Avoiding Negative Social Proof 15:00 - Recap of Key Points 15:45 - Closing Remarks and Social Media Handles Follow Dillon @DillonKivo    Launch your personal brand: Personalbranding.com/     

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today’s episode, we dive into the differences between influencers and experts, and how combining both can skyrocket your authority. We’ll Discover how influencers harness social proof to generate buzz and more income, and how experts leverage knowledge to offer invaluable services. This episode offers actionable insights on blending influence and expertise to maximize your impact and success. Tune in to achieve the ULTIMATE authority in your field! Highlights: "Real authority comes from combining influence and expertise." "To achieve ultimate authority, you need to develop the skills you're weaker in right now." "Influencers generate buzz, experts offer value, but the true power lies in mastering both." Timestamps: 00:00 - Introduction 00:40 - What makes someone an influencer? 02:30  - The Life of an Influencer 04:10 - Influencers Beyond Social Media 05:20 - The Characteristics of Experts 06:50 - Experts Challenges 08:00 - The Blend of Influence and Expertise 09:15 - Gary Vee's Journey 11:20 - Practical Steps to Build Authority 12:30 - Summary & Preview Follow Dillon @DillonKivo Launch your personal brand: Personalbranding.com/

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today’s episode, we delve deep into the concept of the "authority mindset." Dillon discusses how overcoming mental barriers and limiting beliefs is essential for gaining authority in any field. By addressing common mental obstacles like fear and indecisiveness, he provides actionable advice on how to transform your thought patterns and embrace a mindset conducive to success.    Highlights: "Mindset can be the difference between who becomes an authority and who doesn’t."   "Limiting beliefs don’t care who you are; grade schoolers have them and so do CEOs."   "Negative mindsets are fixable; you just need to figure out which ones need fixing first."   "Trust the process. Practice your ability to make effective decisions and tune out the self-doubt."   Timestamps: 00:05 - Introduction 02:16 - Exploring the Impact of Limiting Beliefs on Success 05:06 - Techniques for Identifying and Overcoming Fear 07:30 - Importance of Decisiveness in Achieving Goals 10:24 - Integrating Passion and Knowledge in Your Career 12:00 - Real-life Challenges and Solutions in Business Scaling 13:30 - Summary and Preview   Follow Dillon @DillonKivo    Launch your personal brand: Personalbranding.com/   

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, we dive into the concept of authority—what it means, why it's essential, and how you can become the top authority in your niche. We’ll discuss the key elements of authority, share insights from his book "The Authority Playbook," and explain why your reputation is crucial for your career and business success. Stay tuned to learn how to boost your personal brand and make a lasting impact.   Highlights: "Authority = consistency + social proof + skill + knowledge +experience."   "Being seen as a leader will not only boost your reputation, but it will also bring you opportunities and revenue like never before."   "You cannot fake it until you make it; authenticity is key."   "The best time to become an authority was yesterday. The second best time is today."   Timestamps: 00:00 - Introduction  01:00 - Defining authority and its importance in personal branding 03:30 - Overview of "The Authority Playbook"  06:00 - The formula for authority 08:00 - Why authenticity matters in building authority 10:00 - Examples of authority figures in various industries 12:00 - The importance of leadership in establishing authority 14:00 - How becoming an authority can open new doors 16:00 - The role of mindset in becoming an authority 18:00 - Conclusion and preview of the next episode   Follow Dillon @DillonKivo    Launch your personal brand: Personalbranding.com/