Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today's episode, we dive deep into the world of influencers and experts, exploring why simply being one or the other might not be enough to sustain long-term success. Dillon breaks down how combining these roles can lead to true authority, allowing you to outpace the competition and build a legacy that lasts. He also shares insights from his book, The Authority Playbook, and provides actionable steps to help you transition from being just another expert or influencer to becoming a recognized authority in your field.

Highlights:

"Both expert and influencer roles require immense effort just to stay afloat, but combining them leads to lasting authority."

"The problem with relying solely on expertise is that you often have to prove your credibility repeatedly."

"Influence alone isn't enough; you need a specialty to transform that influence into sustainable success."

"The intersection of expertise and influence is where true authority is born."

Timestamps:

00:00 Introduction

00:35 Expert vs. Influencer: The Drawbacks of Each Role

01:50 Competition Dilemma: Why Expertise Alone Isn’t Enough

03:15 Influence Pitfalls: The Risky Nature of Relying on Influence

04:00 Diversifying Income: How Authorities Stay Ahead

05:45 The Power of Authority: Combining Skills and Social Proof

06:22 Steps to Authority: Actionable Tips for Transitioning

09:00 Final Thoughts

Follow Dillon @DillonKivo 

Launch your personal brand: Personalbranding.com/