Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today’s episode, we dive into the differences between influencers and experts, and how combining both can skyrocket your authority. We’ll Discover how influencers harness social proof to generate buzz and more income, and how experts leverage knowledge to offer invaluable services. This episode offers actionable insights on blending influence and expertise to maximize your impact and success. Tune in to achieve the ULTIMATE authority in your field!

Highlights:
"Real authority comes from combining influence and expertise."

"To achieve ultimate authority, you need to develop the skills you're weaker in right now."

"Influencers generate buzz, experts offer value, but the true power lies in mastering both."

Timestamps:
00:00 - Introduction
00:40 - What makes someone an influencer?
02:30  - The Life of an Influencer
04:10 - Influencers Beyond Social Media
05:20 - The Characteristics of Experts
06:50 - Experts Challenges
08:00 - The Blend of Influence and Expertise
09:15 - Gary Vee's Journey
11:20 - Practical Steps to Build Authority
12:30 - Summary & Preview

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