The Aim for a Name
Update: 2024-06-26
Description
In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.
Key Takeaways:
00:28 - The process of naming a product
03:05 - Researching domain names and trademarks
07:14 - The style of a product name
10:04 - The journey from the working title to the official title
13:11 - Designing and updating branding logos
20:48 - Gathering input on the name
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