What if everything you know about B2B sales prospecting is due for a radical rethink? In this episode of Predictable B2B Success, we sit down with Mike LaRusso—a seasoned sales consultant with forty years of in-the-trenches experience and the author of "The Sales Professional Survival Guide: A Blueprint for Tactical Prospecting." Mike is on a mission to disrupt outdated sales mindsets, unpacking why most traditional prospecting methods are less productive than you think and revealing how intuition, analytics, and relationship-driven tactics can transform your sales pipeline.

You'll hear Mike's refreshingly frank perspective on why leadership is often the bottleneck to sales success, how the misunderstood alliance process can unlock game-changing results, and why the proper prospecting tactic could mean the difference between cold-call drudgery and high-performance revenue growth. Whether you're a sales rep, leader, or founder, get ready to question your assumptions, rethink your KPIs, and discover how the future of B2B sales is being redefined—one strategic relationship at a time. Don't miss this thought-provoking conversation that could make you see prospecting in a whole new light.

Some areas we explore in this episode include:

• Mike's sales background – Starting at age 16 and his extensive industry experience.
• Intuition in sales and formal methodology – Turning intuition into a structured methodology.
• Problems with traditional sales leadership – How leadership mindsets inhibit sales success.
• Importance of prospecting – Why prospecting is the foundation of sales.
• Using data analytics and systems – Applying metrics and analytics to sales processes.
• The Alliance Process – Building and leveraging alliances for better lead generation.
• Impact of automation and AI – How automation is changing prospecting and SDR roles.
• Effective sales metrics – Focusing on appointment ratios and closing rates over just activity counts.
• Driving leadership buy-in – Challenges in convincing sales leadership to adopt new methods.
• Hiring for business development mindset – What to look for in sales hires and how to train them.
• And much, much more ...