Sure, you can target ads by keywords, age, and gender... but have you ever thought about what all that means? Not every generation is the same or will respond to the same tactics!

In this week's episode, we take a look at the different trends of Boomers, Gen X, Millennials, and Gen Z. Where do they hang out online? What are their spending habits? What key phrases will get them to buy your book... or cause them to run away in disgust? You might be surprised at which generation is the most ready to buy your book, what it takes to actually hook Gen X... or why KU might be the best fit if you write YA!

Tune in for new episodes EVERY single Monday.  

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Read the full transcript below. (Please note that it's automatically generated and while the AI is super cool, it isn't perfect. There may be misspellings or incorrect words on occasion).

Narrator (1s):

You're listening to the Am Writing Fantasy podcast. In today's publishing landscape, you can reach fans all over the world. Query letters are a thing of the past. You don't even need an literary agent. There is nothing standing in the way of making a living from writing. Join two best selling authors who have self published more than 20 books between them now on to the show with your hosts, Autumn Birt and Jesper Schmidt.

Jesper (30s):

Hello, I am Jesper

Autumn (32s):

and I'm Autumn.

Jesper (35s):

This is episode 143 of the Am Writing Fantasy podcast. And this is a bit of a different topic that I actually haven't seen covered anywhere else. And Autumn, you wrote this a really interesting block series for our patron supporters. So perhaps I can just hand it over to you to share what we're talking about here today.

Autumn (60s):

So you want me to do all the work again? I see how it is. Well,

Jesper (1m 6s):

I prefer it that way.

Autumn (1m 8s):

Well, you've been busy, so that's fair enough. But yeah, I don't even, honestly, I don't even know where this idea came from, but there was at some point I was like, what would it be interesting to look at marketing book marketing by generation? Like, is it different to market, to boomers? Should you be marketing your books to boomers? Cause you know, when you do your Facebook ads, it almost, almost all the trainings, like say two 60 and under, well, why are boomers not buying books on Facebook? Are they not on Facebook? So I'm always curious. And you know, I like to question the status quo and see, well, why does it work this way? So I wrote a series of four Patreon posts looking at marketing to boomers, marketing to gen X, go gen X marketing to millennials and gen Z.

Autumn (1m 57s):

So I was actually really interesting and it did influence all of my thoughts on marketing. So it'll be really fun to dig into that today,

Jesper (2m 6s):

For sure. It should be a quite interesting and yeah, maybe we'll learn some stuff that we need to think about here.

Autumn (2m 16s):

No, I, I, I have to admit that it made me even rethink some of the stuff I'm doing my entrepreneurial sphere in my own life. And I think there is one generation that is like the ideal of who you should be marketing to. And I'm like, oh, I want to try this. So we'll have to get there.

Jesper (2m 38s):

Wow. Nice. Yes.

Autumn (2m 41s):

So anyway, how are things for you over in Denmark?

Jesper (2m 47s):

Well, as you said, pretty busy, I would say. And we also really still struggling with the potty who selling the house that we put in an offer for still

Autumn (2m 60s):

No definite there.

Jesper (3m 4s):

Well, we are pretty far from each other when it comes to the price at the moment, we probably have a gap like 45, 50,000 us dollars between us at the moment, which is quite a lot. And if I'm honest, I'm not really sure that we are going to be able to agree. Yeah, we did increase our offer with around 17,000 us dollars, but because the house needs a new roof, which will be very expensive to fix. Like I, like I mentioned in a podcast episode, a couple of weeks back, we have more or less offered now as much as we're willing to offer.

Jesper (3m 51s):

And if we offer more, we basically risk losing too much money if we won one day, want to sell the house again. So I think with the increased offer, we made, honestly, we're probably, if we want to sell the house again, we're probably going to lose around 50,000 us dollars the day we sell the house. And I don't like that, of course, but it's sort of within F acceptable acceptable range. I mean, we can live with that, but it cannot be any more than that. Right. And, and still, if I didn't look at that, then the selling party still needed to drop their price around 45,000 us dollars to meet us, which I don't think that'll happen to be honest,

Autumn (4m 37s):

Too bad. Cause I know you guys liked that one, so that's really unfortunate. Maybe they'll change their mind. You know, you're going, we're going into winter. And most people, most houses don't sell in winter. I know in the United States. So I can't imagine that they're selling like hotcakes in Denmark. So maybe they'll rethink that.

Jesper (4m 57s):

Yeah, usually, usually there's no problem selling houses in the winter here in Denmark that does, it goes year round. But I did talk to the real estate agent today and you know that the selling parties real estate agent, because she called me to sort of ask how things were going and what we were thinking. And I was sort of explaining to her like, you know, you're asking way too much money. And the fact that you had to put in a new roof, you need to account for that in the price, which you're not doing. And then I also told her, you know, find if he doesn't want to drop the price, but at the end of the day, the next buying party, if it's not going to be us, but the next party will have the same problem as we have now.

Jesper (5m 40s):

So you're not going to sell the house. If you keep insisting on chatting this much for it, because other people will also figure out that, okay, we need to put in a new roof, that's very expensive. We want a price reduction because of it. So you're going to end up in the same place next time. And he's been, they've had it for sale for about six months now. Right. So it's also about time that you start questioning. Maybe your price is too high after six months and you still haven't sold it. Yes.

Autumn (6m 8s):

Especially in the current.

Jesper (6m 13s):

Yeah. W w we'll see how it goes. But honestly, I, I don't know. Yeah. So we will, we've submitted the, a slight increase in our offer. And then also said in the email that this is our last offer. So we're not gonna increase the price any more than this. So either you take it off or that's

Autumn (6m 31s):

It, well, I'll keep my fingers crossed. We'll see what they say.

Jesper (6m 35s):

Yeah. I think it'll be a no, but, but maybe who knows, maybe they changed their mind in, in four or five months when they still haven't sold it. And maybe they'll come back and say, okay, are you still interested? Who knows? You know,

Autumn (6m 46s):

Maybe you'll find the perfect house coming up. I know you guys are so busy, so it's hard to look for houses at the same time, but you never know. You might find something else you like even more.

Jesper (6m 58s):

Yeah. Yeah. Who knows, but you're also trying to work out what to do and what not. So I know you are busy as well. Autumn.

Autumn (7m 4s):

Yeah. Yeah. Just a, I think it's so funny because we were just joking. I mean, it looks like I'm in the middle. It's like midnight here that we're somehow on the same continent, but it's only three in the afternoon and it is just like gray and raining. We got the fall rains coming into Vermont. But yeah, our housing where we're kind of wanting to leave here around November, you know, my husband spent all summer working in Maine. He's got some good job offers up that way. So we're kind of up in the air trying to look around too. But the housing market, the rental apartment market and the U S is just insane. So we're like, well, you can want to change something, but sometimes it's not as easy as you expected. So I don't know why we're going to end up doing where we'll end up being.

Autumn (7m 47s):

But I know the next, I know the upcoming podcast will be slightly out of order, but I am going to go see my parents and that'll be fun. So I know one of our episodes we'll be recording soon. I'll have a whole different backdrop and maybe some overhead lighting. I won't look like I'm coming from like,

Jesper (8m 6s):

Just for a change

Autumn (8m 7s):

For a change just to, you know, make things exciting and keep my life exciting. It'll be good.

Jesper (8m 13s):

Oh yeah. Sounds like a good idea. Okay. Let's move on here

Narrator (8m 19s):

A week on the internet with the Am Writing Fantasy podcast.

Jesper (8m 25s):

So the most important thing first here, Autumn. Okay. Are you ready? Oh, I'm going to spring something on you.

Autumn (8m 34s):

I'm taking a deep breath. Okay. I'm ready.

Jesper (8m 39s):

So one of the YouTube comments on episode 141, that was the one where we went head to head trying to come up with the worst superpowers ever. But one of the comments was from Zayed and he actually declared a winner. Did you notice