The Art of Persuasion with Dr. Richard Petty
Update: 2024-05-21
Description
Join Dr. Timothy A. Judge as he and guest Dr. Richard Petty discuss modern persuasion techniques such as the Elaboration Likelihood Model (ELM), emphasizing the importance of tailoring messages to suit audience preferences and adapting to changes in technology and information consumption habits. Their discussion highlights the significance of understanding audience receptiveness for effective communication and behavior change.
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