Tired of holiday promos that flop or feel forced? In this episode, Lacey shares the story behind Salon Lace’s most successful holiday promotion ever - Luck of the Draw. It boosted retail sales, built team momentum, and turned the salon into a place of pure excitement all month long.

1. The Concept:
Every guest drew a card when they walked in- and their discount depended on it:
2–10 = 15% off, Face cards = 20%, Ace = 25%, Joker = BOGO.
Once guests held that discount in their hand, they couldn’t resist stocking up.

2. The Team Incentive:
Stylists kept the cards from guests who purchased retail and built poker hands throughout the week.
Best 5-card hand won prizes - everything from gift cards to a Redken Symposium ticket.

3. The Vibe:
Poker decorations, upbeat music, and cards taped to mirrors the whole salon came alive.

“Don’t just decorate your salon - activate it. The energy should hit your guests the second they walk in.”

4. Why It Worked:

• Created momentum and competition

• Boosted sales instantly

• Strengthened salon culture

Don’t overcomplicate your holiday marketing. All you need is creativity, a competitive twist, and a team that’s excited to play the game.

We’ve got you covered -grab a peek at our Luck of the Draw Inspiration Folder 👉🏼 https://drive.google.com/drive/folders/1PLE9q1gYl_x661RrOzUC8JR806cEjjmJ?usp=sharing 

Tag @laceygebo if you run this promo- she wants to see your poker hands and holiday setups!