Feeling tempted to say “I’m not selling anything, come to this free thing”? In this solo episode, I unpack why that line erodes trust, first in you, and then across the wider tuition industry. I’ve seen this bait-and-switch approach in other sectors for years, and it’s now creeping into tutoring. I explain why it backfires (even if you don’t pitch on the webinar) and how it trains parents to be sceptical of all of us.

Instead, I share a simple, ethical structure you can use today: be transparent about next steps, deliver a complete win in the free session, then invite—never pressure—the right people to continue. We’ll cover the “Promise → Proof → Path” framework, a permission-based CTA, and a quick checklist to audit your copy, design a useful free asset, set expectations, and nurture without tricks. If you care about trust, community, and long-term reputation, this one’s for you.

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