The Better Meat Co: Paul Shapiro
This episode features Paul Shapiro, the Co-Founder and CEO of The Better Meat Company.
The Better Meat Co. offers cost-effective plant protein and mycoprotein formulations to seamlessly enhance or even replace meat production while improving nutrition, flavor and yield. Their clean, allergen-free protein ingredients blend effortlessly into ground beef, chicken, pork, turkey, fish and crab, reducing the amount of animal protein needed to produce them and creating a more sustainable product.
Paul is the author of the national bestseller, Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World and has published more than a hundred articles on food sustainability. He’s now on a journey to help flexitarians adopt more plant-based proteins with The Better Meat Company.
Michelle and Paul discuss how growing animals for food hugely contributes to climate change, why it's important to have meat alternatives and how The Better Meat Co. will reduce the amount of meat we consume in a way that's appealing to plant and meat lovers alike.