The Biggest 2026 Advantage You'll Want
Update: 2025-12-08
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In this episode, Danny Decker breaks down a massive shift coming for small law firms as more consumers turn to tools like ChatGPT for legal guidance before ever calling an attorney. Danny shares why AI’s unpredictable answers actually create a huge advantage for firms that position themselves correctly — and how 2026 may be the year this opportunity becomes impossible to ignore. It’s a conversation every solo and small firm needs to hear if they want to stay visible, credible, and competitive.
📌 Key Takeaways:
- Why ChatGPT doesn’t give the same answer twice — and why that matters for your marketing
- How AI is already recommending specific law firms (even without being asked)
- The strategic move firms must make now to capitalize on 2026’s biggest opportunity
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