DiscoverThe Journal.The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show
The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show

The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show

Update: 2024-11-212
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When TNT lost the rights to broadcast NBA games this year, fans worried that the network’s long-running popular show “Inside the NBA” would also end. But, as WSJ’s Joe Flint explains, a complicated trade has allowed the show to live on. 




Further Listening:


- The NBA’s Media Rights Are Up For Grabs. Billions Are At Stake. 


- The Media Mogul Taking an Ax To Hollywood 




Further Reading:


- Warner Bros. Discovery, NBA Settle Legal Battle Over TV Rights 


- Warner’s TNT Sues NBA, Alleging Breach of Media-Rights Contract 




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The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show

The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show

The Wall Street Journal & Gimlet