The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show
Update: 2024-11-21
Description
When TNT lost the rights to broadcast NBA games this year, fans worried that the network’s long-running popular show “Inside the NBA” would also end. But, as WSJ’s Joe Flint explains, a complicated trade has allowed the show to live on.
Further Listening:
- The NBA’s Media Rights Are Up For Grabs. Billions Are At Stake.
- The Media Mogul Taking an Ax To Hollywood
Further Reading:
- Warner Bros. Discovery, NBA Settle Legal Battle Over TV Rights
- Warner’s TNT Sues NBA, Alleging Breach of Media-Rights Contract
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