The Business of Horticulture - A New Course by Demand with Leslie Halleck -
Description
In this conversation, Leslie Halleck shares her extensive background in horticulture and discusses the importance of business education within the industry. She highlights the challenges faced by horticulturists, including the need for better communication and understanding of value. Leslie introduces her courses aimed at helping individuals navigate career transitions and develop successful businesses in horticulture. The discussion also touches on the evolving landscape of the industry, the significance of continuing education, and the necessity for professionals to stay updated with plant science and nomenclature.
Takeaways
- Leslie has a diverse background in horticulture, blending art and science.
- The horticulture industry faces challenges in valuing services and communicating effectively.
- Leslie's courses aim to bridge the gap in business education for horticulturists.
- There is a growing interest in entrepreneurship within the horticulture sector.
- Continuing education is crucial for professionals to stay relevant in the industry.
- Understanding botanical nomenclature is essential for effective communication in horticulture.
- Many professionals in the industry lack a comprehensive understanding of plant science.
- Career transitioners are increasingly looking to enter the horticulture field.
- The perception of value in horticulture needs to be addressed collectively.
- Leslie emphasizes the importance of intellectual curiosity and lifelong learning.
Sound Bites
- "We need to value ourselves more."
- "There's a disconnect in the industry."
- "You don't know what you don't know."
website: www.lesliehalleck.com
1:1 Botanical Business or Career Consultation: https://lesliehalleck.com/shop/green-industry-career-coaching-small-business-consultation
Library of Plant For Profits Columns and Course intros: https://lesliehalleck.com/garden-library/
UCLAX The Buiness of Horticulture (Fall and Spring quarters): https://www.uclaextension.edu/landscape-architecture-horticulture/horticulture-gardening/course/business-horticulture-biolgy-x
UCLAX The Business of Selling Plants (Winter Quarter):https://www.uclaextension.edu/landscape-architecture-horticulture/horticulture-gardening/course/business-selling-plants-biolgy-x
UCLAX Indoor Plants; Care and Maintenance (Winter Quarter): https://www.uclaextension.edu/landscape-architecture-horticulture/horticulture-gardening/course/indoor-plants-care-and
UCLAX Botany (Spring quarter): https://www.uclaextension.edu/landscape-architecture-horticulture/horticulture-gardening/course/general-botany-gardeners-biolgy-x
Leslie F. Halleck, CPH
Halleck Horticultural, LLC
Green Industry & Horticulture Consulting
United States
