In this conversation, Chris Major from CM Images shares his journey from landscape designer to photographer, emphasizing the importance of visuals in the landscaping industry. He discusses how effective marketing strategies and storytelling can connect with clients, the value of quality in landscaping, and understanding client needs. Chris also provides tips for DIY photography and highlights the significance of movement in visuals. He concludes by stressing the importance of building long-term relationships with clients and capturing the craftsmanship of landscaping.

Website:

https://www.chrismimages.com/

Photo ready checklist:

https://www.chrismimages.com/photo-ready-checklist

FREE Landscape Photography Guide

Takeaways

• Chris Major transitioned from landscape design to photography to make a deeper impact.
• Visuals play a crucial role in engaging clients in the landscaping industry.
• Strategic planning is essential for effective marketing in landscaping.
• Storytelling through visuals helps connect with clients on an emotional level.
• Quality in landscaping goes beyond aesthetics; it's about the overall experience.
• Understanding client needs is key to providing valuable solutions.
• Photography can enhance a landscaping business's marketing efforts significantly.
• DIY photography tips can help landscapers showcase their work effectively.
• Movement in visuals can create a more immersive experience for potential clients.
• Building long-term relationships with clients leads to meaningful collaborations.

Sound Bites

• "There is a correlation with great visuals."
• "You have to plan ahead."
• "It's about the strategy behind it."

Chapters

00:00

The Journey to CM Images

02:21

The Importance of Quality Imagery

05:07

Connecting Visuals with Marketing Strategy

07:49

Understanding Client Needs

10:36

The Value of Problem Solving in Landscaping

13:12

Creating Emotional Connections through Design

15:56

The Role of Testimonials and Client Engagement

18:10

Photography in the Age of Smartphones

18:58

Preparing for the Perfect Shot

27:10

The Importance of Professional Photography

28:03

Capturing Movement in Landscapes

31:12

Building Long-Term Relationships with Clients

36:14

The Role of Photography in Recruitment

Website:

https://www.chrismimages.com/