The Business of Reselling Episode 29: Promote, Promote, Promote
Description
Promotions and marketing episode! It's so hard to determine the best way to promote your items, whether on eBay or any other platform. How much do you spend? How do you track the results? How do you know what works? This week Jess dives into all this and more, in the context of the Marketing Mix - also known as the 4 P's of Marketing. Lots of juicy info here to help with your reselling business!
ARTICLES & RESOURCES:
Types of eBay Promoted Campaigns explained: https://www.ebayads.com/ad-solutions/ad-formats/
The 4 P’s of Marketing, according to Business Development Bank of Canada: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/4-ps-marketing
The 4 P’s of Marketing, according to HubSpot: https://blog.hubspot.com/marketing/4-ps-of-marketing
BDC article on average marketing spending for Canadian businesses: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/what-average-marketing-budget-for-small-business
OTHER LINKS:
Join the BOSS Reseller Group on Facebook! https://www.facebook.com/groups/BOSS.BusinessforOnlineSellingSuccess
Start Selling on eBay: https://ebay.us/Rzgs7m
Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000
(please note: I may receive a small commission if you sign up for services through any of these links)
SHOP WITH US!
Main web site: Storagewarrior.ca
eBay store: https://www.ebay.com/str/storagewarriorcanada
Poshmark Store: https://poshmark.ca/closet/storage_warrior
FIND US ON SOCIAL:
YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast
Facebook: https://www.facebook.com/profitablestoragewarrior
Instagram: https://www.instagram.com/storage_warrior
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