How arts and culture organizations can use advocacy to drive awareness for your cause and brand, even when you’re not a global, visitor-based institution.

The San Diego Zoo Wildlife Alliance is known as an international nonprofit conservation organization with an annual budget over $400 million and thousands of staff and employees. They have two local front doors — the San Diego Zoo and the Safari Park — in addition several eco-regional “hubs” around the world.

The global work of San Diego Zoo Wildlife Alliance is helping the entire ecosystem, and this conversation with immediate past Board Chair Javade Chaudhri exemplifies that having a business mindset does not fly in the face of the mission driven work.

In fact, the data show that nonprofits of all sizes that advocate outperform their peers, and you do not have to be a $400M+ organization to engage in advocacy — it can happen small and locally. Chaudhri is candid about what separates organizations doing that well—having a business mindset being able to execute on that—versus those in his mind who aren’t.

We also talk about a few topics that have become near and dear to my heart in recent years, including company culture and staff compensation (as well as the need to pay staff competitively).

I am so grateful for Javade Chaudhri and him generously sharing his time, wisdom, and expertise. Enjoy his take on how the San Diego Zoo Wildlife Alliance and all kinds of arts and culture organizations can run it like a business, and get your free resource to help you start or uplevel your own advocacy work: the Advocacy Cheat Sheet.