The Channel Surfers - Ep. 26 - Marketing as a Multiplier – A Conversation with Lisa Hayashi of Mimic
Update: 2025-08-19
Description
Episode Title: Marketing as a Multiplier – A Conversation with Lisa Hayashi of Mimic
Show Summary:
In this episode of The Channel Surfers, we sit down with Lisa Hayashi, CMO of Mimic and a true champion of channel marketing. Lisa brings her deep expertise to the mic to unpack why marketing isn’t just a support function in a channel program—it’s a growth engine.
We explore how strategic marketing drives partner engagement, accelerates pipeline creation, and builds long-term brand equity across the channel. From co-marketing campaigns to through-channel automation and MDF best practices, Lisa shares insights on what great looks like when it comes to marketing with and through partners.
Topics We Covered:
• Why marketing should have a seat at the channel strategy table
• Common mistakes companies make when underleveraging marketing in partner programs
• Building a repeatable co-marketing motion that scales
• How Mimic empowers partners with content, tools, and measurable demand generation
• The role of brand storytelling and consistent messaging across ecosystems
Whether you’re a channel leader trying to tighten alignment with your marketing org or a marketer looking to amplify your impact in the partner space, Lisa’s perspective is both tactical and inspiring.
Tune in and learn how to turn your marketing into a multiplier.
Vision & Voice website - https://visionandvoice.community/contact-us
Show Summary:
In this episode of The Channel Surfers, we sit down with Lisa Hayashi, CMO of Mimic and a true champion of channel marketing. Lisa brings her deep expertise to the mic to unpack why marketing isn’t just a support function in a channel program—it’s a growth engine.
We explore how strategic marketing drives partner engagement, accelerates pipeline creation, and builds long-term brand equity across the channel. From co-marketing campaigns to through-channel automation and MDF best practices, Lisa shares insights on what great looks like when it comes to marketing with and through partners.
Topics We Covered:
• Why marketing should have a seat at the channel strategy table
• Common mistakes companies make when underleveraging marketing in partner programs
• Building a repeatable co-marketing motion that scales
• How Mimic empowers partners with content, tools, and measurable demand generation
• The role of brand storytelling and consistent messaging across ecosystems
Whether you’re a channel leader trying to tighten alignment with your marketing org or a marketer looking to amplify your impact in the partner space, Lisa’s perspective is both tactical and inspiring.
Tune in and learn how to turn your marketing into a multiplier.
Vision & Voice website - https://visionandvoice.community/contact-us
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