The Channel Surfers - Episode 32 - “Channel Surfing in the Cyber Seas – OT, AI, and Alliances with Nick Nicholas from Armis”
Update: 2025-09-30
Description
In this episode of The Channel Surfers, hosts John McCabe and Jeff Lennon sit down with Nick Nicholas, Channel & Alliances Executive at Armis, to dive deep into the evolving world of partnerships and cybersecurity.
Nick shares his career journey and the pivotal moments that shaped his path in channel leadership. He breaks down the current state of the channel—what’s working, what’s not, and the trends influencing partner success in 2025. From AI use cases in partner management and enablement, to the growing importance of asset visibility across OT, IoT, and IT, Nick offers candid insights into how leaders can stay ahead.
The conversation also spotlights Armis’s unique value proposition—helping organizations manage cybersecurity risk through complete asset intelligence—and highlights how partners play a critical role in the company’s go-to-market success.
Whether you’re a channel veteran or just starting to navigate alliances, this episode is packed with real-world takeaways on building stronger partnerships, embracing AI responsibly, and thriving in today’s complex cyber seas.
Nick shares his career journey and the pivotal moments that shaped his path in channel leadership. He breaks down the current state of the channel—what’s working, what’s not, and the trends influencing partner success in 2025. From AI use cases in partner management and enablement, to the growing importance of asset visibility across OT, IoT, and IT, Nick offers candid insights into how leaders can stay ahead.
The conversation also spotlights Armis’s unique value proposition—helping organizations manage cybersecurity risk through complete asset intelligence—and highlights how partners play a critical role in the company’s go-to-market success.
Whether you’re a channel veteran or just starting to navigate alliances, this episode is packed with real-world takeaways on building stronger partnerships, embracing AI responsibly, and thriving in today’s complex cyber seas.
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