Creative Thinking: A coach’s perspective by André P. Walton

https://www.amazon.com/Creative-Thinking-perspective-Andr%C3%A9-Walton/dp/1068525622

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Plan4change.org

Why does creativity seem so mysterious—even magical—yet feel out of reach for so many of us? In this powerful and thought-provoking book, Creative Thinking: A Coach’s Perspective, André Walton unpacks the truth: creativity isn’t just for artists, inventors, or “special people.” It’s a way of thinking—a mindset we can all access, nurture, and apply in our everyday lives.

Blending science, coaching, storytelling, and a deep dive into history, Walton takes us on a journey from the dawn of human evolution to modern-day challenges, showing that creativity has always been central to who we are. Whether you’re a coach, leader, or lifelong learner, you’ll discover how group dynamics, social pressures, and personal mindset all influence creative expression—and how to shift them in your favor.

Packed with relatable insights, practical exercises, and real-life coaching moments, this book reveals how creative thinking can unlock personal transformation, emotional resilience, and even joy. It’s not about being a genius—it’s about thinking differently to see more clearly, connect more deeply, and act more boldly.

If you’re ready to tap into one of the most powerful tools you already possess, this is your invitation to begin.

About the author

At the core André Walton is an inventor and entrepreneur. He spent two decades building manufacturing and marketing businesses in the UK (where he was born) and in the US. André later graduated with a Ph.D. from the University of Nevada, Reno, having researched what makes people and organizations creative, and what discourages their creativity.

André developed the concept of Spherical Thinking and also the Group Affiliation Model of Creativity which helps explain many anomalies of the creative process including shortcomings of traditional brainstorming, as well as the traditional association between creativity and mental illness. He has also been an active researcher in the field of social psychology and law and is a consultant for the National Judicial College as well as Visiting Professor of Entrepreneurship and Creativity at the Newport Business School.