The Consumer's Role in Product Development with Victoria Kennedy

What if we told you that the key to a successful product lies in the hands of your consumers? Join us for an eye-opening conversation with Victoria Kennedy, an experienced product leader and co-founder of CTA Harvest Ventures, as she shares how crucial it is for businesses to maintain product market fit and engage in a feedback loop with their customers. Victoria helps us understand the difference between merely listening to consumers and actually taking action based on their feedback - and when it's vital to pause and assess the information before making decisions.

As we dig deeper, we explore the world of startups and the challenges they face, particularly when resources are limited and product market fit is crucial. We discuss the difficulty of creating a product that requires a significant behavioral shift and how this can ultimately make or break its success. Furthermore, we examine the potential dangers of using artificial intelligence without considering the human factor and the importance of being mindful of the consequences of our actions.

In the last segment of our discussion, we delve into AI's impact on jobs and consumers, focusing on how convenience-based decision-making influences consumer behavior and adoption of AI. We ponder the potential repercussions of introducing driverless cars and AI tools, and how human behavior may obstruct their adoption. Additionally, we touch upon AI's implications for product development and how it affects talent - such as models and photographers. Lastly, Victoria shares her thoughts on maintaining a healthy level of skepticism and curiosity when making AI-based decisions and provides information on where to find her and her VC company online. Don't miss this captivating and insightful conversation!

KEYWORDS: Product Development, Feedback Loop, Listening to Consumers, Behavioral Shift, AI, Convenience-Based Decision Making, Driverless Cars, Product Market Fit, Human Behavior, Talent, Skepticism, Curiosity, Victoria Kennedy

ABOUT VICTORIA: Victoria Kennedy is a product leader turned investor. She is a founding partner at Seed to Harvest Ventures. STH Ventures is a pre-seed/seed stage fund that invests in women of color building software enable businesses. Prior to STH, she built products and teams from scratch at 4 early stage startups and has consulted on new products for companies such as Goldman Sachs (Marcus) and NBC (NBC Today Show App). She is also an advisor to early stage startups who have raised over 37M pre-series A. She got her undergrad at Stanford University. Victoria is usually in Brooklyn, NY except when it is cold. She hates being cold.

ABOUT SCINTILLATE CONSULTING: www.scintillateconsulting.com

Award-winning brand marketing consulting for growth stage start-ups/small businesses, influencers, & luxury brands. Scintillate combines over 20 years of award-winning experience in billion dollar global brands and innovative start-ups with cutting-edge consumer science to build brands that shine brightly in the digital age.