Aaron Marcum, home care industry titan and founder of Breakaway365, reveals how his obsession with control nearly destroyed two companies—and how Martin Seligman’s positive psychology transformed him into a leader who scaled his business *while taking 8-week sabbaticals*.

In this raw conversation, Aaron dismantles toxic myths about turnover and "balance," shares why presence beats perks for loyalty, and delivers a science-backed framework for building self-multiplying teams.

In this episode, you’ll discover:

1. How Aaron almost abandoned Home Care Pulse mid-study—and the 8-month hunt for his COO that changed everything.

2. Why your best retention strategy is firing fast (and the one metric that predicts caregiver loyalty).

3. Aaron’s delegation framework that freed him for 3-hour bike rides while his company grew

4. Presence > productivity: How high-quality connections reduce turnover more than pay raises (Harvard study proof).

5. Breakaway365’s core: The "Guiding Genius" method helps leaders replace anxiety with aligned action.

Lesson Takeaways:

1. Your first hire should be an EA, not a VP (admin tasks kill visionary leaders fastest)

2. Some turnover is healthy—bad fits leaving fast create space for loyal talent

3. Alignment beats balance (70% work focus + 30% life = sustainable growth)

4. Delegate the how, own the why (your team will outperform your micromanagement)

Timestamps:

00:00 - Introduction

01:28 - Aaron Marcum Introduction 

02:35 - Breakaway365 Journey and Timeline

05:35 - Positive Psychology Approach for Home Care 

06:41 - Recommending Martin Seligman's "Flourish" and Marc Schulz's "The Good Life"

08:33 - Delaying Growth: The Mistake of Controlling Outcomes Without the Right People

10:50 - Finding the right Hand and Becoming a Master Delegator

13:05 - Guiding Genius: Using the "Four Quadrants" Framework (Eisenhower Matrix)

14:13 - Home Care Owners: Use the Replacement Ladder Method - Begin by Hiring an Executive Assistant.

17:30 -  Alignment and Balanced Living: What Makes the Difference in Facing Challenges?

22:40 - Journaling in Quiet Moments (For Aaron)

23:31 -  K.E.E.P Communication Process: Know What's Working. Envision the Way Possible. Engineer the Way Forward. Purpose-Driven Action

24:22 - The Keys to Self-Honesty: Humility and Self-Awareness

27:10 -  Gain Valuable Insights: Asking Your Team for Honest Feedback That Drives Growth

29:58 -  High-Quality Relationships: The Leader's Role in Home Care

32:01   - The Power of Office Team Partnership based on Home Care Pulse Survey

36:22 -  Uniqueness in Culture, Core Values & Guiding Truths

39:03 - The Importance of Belongingness for Home Care Professionals

39:22 -  Proper Delegation: 10-80-10 Principle. 

40:02 -  Book Recommendation: “Who Not How” by Dan Sullivan 

42:30 -  Witnessing the Impact of Transformation in a Home Care Space

44:29 -  Plug: Breakaway365 is a premier coaching program, particularly for home care entrepreneurs

Quotes:

1. "I took 8 weeks off—my team didn’t call, and revenue grew. I realized I’d been the bottleneck." — Aaron Marcum

2. "Stop tracking why people leave. Start asking why your best people stay." — Aaron Marcum

3. "Delegate outcomes, not tasks. Give the what, free the how." — Aaron Marcum

4. "Your caregivers don’t need another pizza party. They need 5 minutes of real presence." — David Knack

Resources:

1. Breakaway365 on LinkedIn: https://www.linkedin.com/company/breakaway365/

2. Aaron Marcum on LinkedIn: https://www.linkedin.com/in/aaron-marcum/

3. Breakaway365 Website: https://breakaway365.com

4. Connect with David Knack on LinkedIn: https://www.linkedin.com/in/david-knack/

5. Connect with Zingage on LinkedIn: https://www.linkedin.com/company/zingage/

6. Powered by Zingage: https://zingage.com/

7. Watch Episode on Zingage’s YouTube: https://www.youtube.com/@Zingage