DiscoverWhy Did It Fail?The Cost of Selling to Someone Who Was Never Going to Say Yes
The Cost of Selling to Someone Who Was Never Going to Say Yes

The Cost of Selling to Someone Who Was Never Going to Say Yes

Update: 2025-06-25
Share

Description

This week on Why Did It Fail?, sales coach Shivan Pillay sits down with Isa Sher, Sales Manager at Cognism, to unpack one of the most pivotal failures of his early sales career. Isa shares how losing a major deal reshaped his approach to qualification, champion building, and managing a high-performing sales team.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The Cost of Selling to Someone Who Was Never Going to Say Yes

The Cost of Selling to Someone Who Was Never Going to Say Yes