Martha Lane Fox was first catapulted into the public eye during the dot.com boom as co-founder of lastminute.com the online agency she set up with Brent Hoberman in the late 1990s.

It was valued at three quarters of a billion pounds when it floated on the London stock exchange in 2000.

She then experienced a life change road accident while on holiday in Morocco when she was thrown from the passenger seat of an open-top car. She says she very nearly died. ‘They rank you in trauma I was a 37, 39 is dead’

Her career has ranged from launching karaoke chain Lucky Voice to serving as the government’s digital champion and being on the board of twitter, during one its most complex times. She is currently the President of the British Chamber of Commerce

Evan asks about the key personal and business-related decisions that got her to where she is today.

The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. You can also watch the series on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader.

Host: Evan Davis
Producers: Paige Neal-Holder and Farhana Haider
Assistant Editor: Matt Willis
Senior News Editor: Sam Bonham
Commissioning Editor: Hugh Levinson

A BBC News Long Form Audio production.