The Discounting Trap: Why Your “Sales Boost” is Killing Profit
Description
Is discounting your go-to move when sales feel slow?
You’re not alone, but here’s the problem: most discount strategies don’t boost your business… they kill your profit.
In this episode, I break down:
✅ Why discounting erodes your margins (and leaves you stuck in a cycle).
✅ The only times discounts actually make sense.
✅ Smarter alternatives that drive sales without destroying profit.
I’ll also show you the real maths behind discounting, with a $100 product example that proves just how much margin you give away every time you slash prices.
Because discounting isn’t a growth strategy, it’s a last resort.
If you want to build a profitable, sustainable eCommerce brand, this episode is a must-listen.
👉 Grab your free Discounting Calculator here and see exactly what discounts cost your brand before you run them: https://www.wearedefiant.io/ecommerce-discount-calculator
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