The Hidden Trade Offs of Growth and How to Overcome Them
Description
If you’re ready to scale your eCommerce brand but feel unsure about the risks, this episode is for you.
In this Clicked Off episode, I break down how to budget for growth without losing control of your cash flow or profitability.
Here’s what you’ll learn:
• Why scaling always comes with trade-offs (and how to manage them).
• How to leverage your CLV:CAC ratio to decide between steady or aggressive growth.
• The right way to build a growth budget that accounts for marketing, stock, and operational costs.
• Why knowing your breakeven point keeps you safe when pushing harder.
• How to stay disciplined, avoid “yo-yo spending,” and keep growth sustainable.
By the end, you’ll know how to invest strategically, avoid common pitfalls, and confidently grow your store faster.
📌 Links & Resources:
🔗 Join my free Skool community for tools, calculators & training: https://www.skool.com/e-commerce-growth/about
🔗 Free CLV Calculator: https://www.wearedefiant.io/free-clv-calculator
🔗 Follow me on LinkedIn: https://www.linkedin.com/in/jasonchappel/
If you’ve ever wondered:
“How much profit should I reinvest to grow?”
“What’s the right CLV:CAC ratio for scaling?”
“How do I know if I’m over- or under-spending on growth?”
This episode will give you the clarity and strategy you need to scale with confidence.
Don’t forget to like, subscribe, and share if you found this helpful!
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