GABRIEL REILICH is the head of content and innovation at GOOD & Upworthy. Devoted to his mission of spreading optimism, he believes the internet can be a force for good and is dedicated to leveraging it to amplify the best of humanity. Throughout his career, he has created content and crafted impact campaigns for numerous respected brands, nonprofits, and non- governmental organizations such as Google, GoFundMe, and the World Food Programme. He enjoys looking for cool rocks, listening to classic country music, and perfecting puns. A native of Los Angeles, he graduated with honors from UC Berkeley with a B.A. in political science. He lives in Los Angeles.


LUCIA KNELL is the Vice President of Upworthy, where she’s worked since 2014. She’s spent her career championing the belief that the internet can and should be used as a tool to unite us vs. stoke division. Her expertise in social media has garnered millions of engagements and catalyzed a movement to combat negativity online.


An ardent advocate for mental health, she also believes in the power of taking breaks from the internet. Her work has been covered in the New York Times, Glamour, Vogue, Fast Company, and mental health publication Made of Millions. Originally from New York, she is a proud cum laude graduate of Kenyon College in Gambier, Ohio, with a B.A. in Spanish Literature. She is a dancer, choreographer, FM radio enthusiast and enjoys cheering people on at marathons. She splits her time between Los Angeles and New York City.


You know Upworthy, the beloved social media community 100 million strong. Upworthy Good People is a book published by National Geographic of 101 handpicked stories of human decency.



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