The Effective CMO: Cathay Pacific's Edward Bell
Update: 2025-11-25
Description
In an era where emotion drives 50% of airline choice and experience trumps products, Cathay Pacific's Edward Bell explains to WARC’s Jenny Chan why AI's rise means premium brands must become more human, not less, based on insights from WARC's Marketer's Toolkit.
This podcast is sponsored by Criteo. For more information, check out criteo.com/warc
This podcast is sponsored by Criteo. For more information, check out criteo.com/warc
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