Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In Episode 30, Dillon explores The Ethics of Personal Branding: What to Avoid. This isn’t a lecture on do’s and don’ts—it’s a practical guide to building a brand that attracts loyalty, withstands scrutiny, and lasts.

 Instead of hype or manipulation, Dillon shows you how to anchor your reputation in proof, authenticity, and long-term trust. If you’ve ever wondered how to make your brand compelling without relying on clickbait or empty promises, this episode is your blueprint.

Dillon exposes the ethical mistakes that destroy credibility such as overpromising, fake scarcity, and manipulation. He then shows you how to replace them with strategies that build trust over time. You will discover why proof beats promises, why giving credit creates allies, and how to serve your audience first while still staying profitable.

Highlights 

“Your brand is a bank account. Deposits are kept promises. Withdrawals are hype you can’t prove.” 

“Proof is your real edge—anyone can copy a claim, but no one can copy your proof.”

 “Overpromising is sugar. Looks good. Wrecks the system.”

“Tag, cite, link. If you’re inspired by someone, say it. Credit creates allies, not enemies.”

 “Manipulation works once. Then you’re that person.”

Follow Dillon @DillonKivo

Launch your personal brand: PersonalBranding.com