From the humble beginnings of the Madison Avenue MadMen era, the Willett family have grown Willett Marketing to what it is today… #WorkplaceGoals. When you walk into an event, you wouldn’t know the team at Willett have worked their magic… until you go back of house and witness the efficiency. Ros Willett and her team of event managers and designers AKA “the 3 Laura’s” ... Laura Burnham, Laura Nathan and Laura Crocker know how to collaborate and listen to create an epic party.

In this episode we discuss the 80/20 rule, why they’ve stopped using the word “brainstorm”, Laura Nathan’s run sheet event bible and how she says no to uninvited party guests. We also discuss the famous “lemon/lime” incident, reverse briefing and re-briefing and why relationships are arguably the most important part of successful business.

To quote Laura Burnham “We’re not saving lives” but they sure having one heck of a good time.