Are you a solopreneur or author struggling to make your mark in a crowded market? 

Discover the secrets of branding and niche marketing with Susan Friedmann, a seasoned solopreneur coach, and publishing powerhouse. In this episode, Susan shares invaluable insights from her 30-plus years of experience, helping you to stand out, attract your ideal audience, and build a successful brand. 

Dive into a conversation that covers the journey from generalist to specialist, the power of niche markets, and how to become a recognized authority in your field. 

- The Evolution of Brand Identity: Learn how your personal and professional life can influence the evolution of your brand. 

– The Niche Marketing Strategy: Uncover the advantages of narrowing down your audience and why aiming to appeal to 'everyone' can dilute your brand's impact. 

- Branding and Book Publishing: Discover the pivotal role of branding in book publishing and how it can elevate your position as an expert. 

- Authenticity in Branding: Understand why authenticity and passion are critical to developing a compelling brand story. 

Join us as Susan Friedmann reveals how focusing on a niche, leveraging your unique experiences, and embodying your brand with authenticity can transform your approach to marketing and branding. 

Whether you're looking to publish your non-fiction book or redefine your brand's identity, this episode is packed with actionable advice to help you achieve your goals.

Time markers:

00:00 The Evolution of Brand Identity
03:11 The Niche Marketing Strategy
10:51 Branding and Book Publishing
33:16 Authenticity in Branding

Get in touch with Susan Friedmann:

• https://avivapubs.com
• https://bookmarketingmentors.com
• http://BookMarketingBrainstorm.com
• LinkedIn: www.linkedin.com/in/susanfriedmann

Get in touch with Brigitte Bojkowszky:

• • Website BridgetBrands: https://www.bridgetbrands.com
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
  • Book Significant Women: https://www.amazon.com/dp/B0927YG1FH
  • Facebook: https://www.facebook.com/BridgetBrands
  • Facebook: https://www.facebook.com/brigitte.bojkowszky
  • Instagram: https://www.instagram.com/bridgetbrands
  • X: https://twitter.com/BridgetBrands
  • YouTube: https://www.youtube.com/@bridgetbrands

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist