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College fairs: Are they still worth it?

Have they evolved enough to keep up with the way students search for colleges today? And what’s next for these staple recruitment events?

In this episode, we tackle the changing role of college fairs, the impact of technology, and whether they still belong in the modern admissions strategy.

Joining us are two experts:

• Zachary George, Senior Director of College & Fair Relations at StriveScan, who shares insights on how technology has transformed college fairs and what’s coming next.

• Alison Crowley, Assistant Director of Admissions at Northern Michigan University, who brings 27 years of experience working college fairs and explains how states like Illinois have successfully restructured them.

We discuss how student behavior has changed, the rise of parent involvement, the role of budget constraints, and whether in-person college fairs still have a place in the recruitment funnel.