Our inboxes are overflowing, but are students paying attention? This week we’re asking whether email is still the best way to connect, or if it’s just the easiest metric to track.

Our guests weigh in from both the counselor and admissions office perspectives:

• Erin Jensen, Independent Consultant at Golden Ratio Northwest (WA) and President of Pacific Northwest ACAC

• Ryan DePuy, Vice President of Undergraduate Admissions at Iona University (NY) and Past-President of New Jersey ACAC

They share candid insights about what communication cuts through the clutter, what students actually respond to, and what colleges should stop doing.