In this episode of CMO Chapters, Lucy Bolan sits down with Shannon Barnes, an experienced marketing leader who is Head of Marketing & Communications at Aware Super, to discuss the ever-changing role of the Chief Marketing Officer. Shannon shares insights on the biggest challenges CMOs face today, the importance of adaptability, and how marketing leaders can drive impact in an increasingly complex business environment.

Key Topics Covered:

• Shannon’s Career Journey: From her early days in marketing to becoming a CMO.
• The Modern CMO Role: How it has evolved and the key skills needed to succeed.
• Balancing Brand and Performance Marketing: Finding the right mix for long-term success.
• Leadership and Team Building: Strategies for leading high-performing marketing teams.
• Data-Driven Decision Making: How to leverage insights to influence business growth.
• The Future of Marketing: Predictions for the next decade.

Notable Quotes:

• “Marketing isn’t just about creativity; it’s about commercial impact and data-driven storytelling.”
• “The best CMOs are those who can blend strategic thinking with agility in execution.”

Resources Mentioned:

• The Long and the Short of It by Les Binet & Peter Field – A must-read on balancing brand and performance marketing.
• Playing to Win by A.G. Lafley & Roger Martin – Essential for understanding strategic decision-making.
• CMO Survey Report – Insights into the latest trends in marketing leadership.
• Forrester’s Marketing Predictions – A look at what’s shaping the future of marketing.

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

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Email: lucy@newchaptertalent.com.au