In this inspiring episode of CMO Chapters, Lucy Bolan sits down with Louise Cummins—Co-Founder of the Australian Centre for AI Marketing and former CMO of World Vision. With over 30 years’ experience across tech, telco, entertainment and not-for-profit, Louise shares her remarkable journey of reinvention, leadership, and driving transformation in fast-changing industries.

From starting out in mathematics and psychology to leading major global marketing teams, Louise offers candid insights on how to embrace disruption, build resilience, and balance creativity with commercial impact. She also dives into the evolving role of AI in marketing, and why human-centred leadership and purposeful work matter more than ever.

What You’ll Learn in This Episode:

• Why diverse career experiences give marketers a unique edge.
• How to navigate reinvention and stay relevant in disruptive times.
• The role of AI in removing admin and unleashing creative capacity.
• The importance of building authentic, supportive professional networks.
• How to lead with purpose, resilience, and humility.
• Why focusing on the next 90 days is key to growth and adaptability.

Resources & Mentions:

• Australian Centre for AI Marketing – Co-founded by Louise.
• World Vision – Where Louise led marketing transformation.
• Research on AI in marketing and creative productivity.

Chapters:

• (00:00 ) Introduction to the CMO Chapter Podcast
• (00:44 ) Welcoming Louise Cummings
• (01:22 ) Louise's Career Journey
• (02:51 ) Insights on Marketing and Career Transitions
• (07:43 ) Leadership and Innovation at World Vision
• (19:05 ) The Australian Center for AI
• (22:54 ) Advice for Aspiring Marketers
• (28:17 ) Personal Branding and Networking
• (32:28 ) Legacy and Impact
• (34:49 ) Conclusion and Final Thoughts

Follow Louise Cummins on LinkedIn: http://linkedin.com/in/louiseemmacummins/

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au