If you ever find yourself endlessly scrolling Instagram, saving posts you might repurpose someday, or winging your content plan five minutes before posting — this episode is for you.

I'm walking you through the exact content formula I use to build trust, grow visibility, and make actual sales (yes, even from just one post).

These five pillars have changed the game not just for me, but for so many of my clients too — and they're the secret to consistent, sales-generating content that doesn't burn you out.

We're talking:

🔥 The 5 content pillars that attract different buyer types and meet your clients where they're at

💡 Why repurposing, batching, and strategic planning will save your sanity

💬 The real reason your likes and comments aren't converting to sales

🧠 How to map out your messaging with actual buyer psychology in mind

📸 Why your content and visuals need to be aligned (and what happens when they're not)

This is your behind-the-scenes look at how I structure launches, sell with ease, and stop content chaos before it starts.

This isn't inspo — it's actionable AF.

Links Mentioned:

📸 Come to Big Picture Day (strategy + brand shoot): kirstykianifard.com/bigpicture

>>> The Wellness Business Club

DM ME: Which of the 5 content pillars are you doubling down on? 

— Need a visual strategy to match your copy? Don't forget to check out The Big Picture Day. It's happening Nov 28 in Brighton, and spots are almost gone!