The Executive Edge: Storytelling Secrets to Win Board Buy-In
Update: 2025-11-04
Description
In a world drowning in data and AI hype, the leaders who win aren't the ones with the best algorithms – they're the ones who can tell the best stories. Join Zero100’s Chief Research Officer Kevin O'Marah and Principal Research Caroline Chumakov as they explore storytelling as a critical leadership strategy for digital supply chain transformation and provide practical tips for winning over skeptical boardrooms.
- The neuroscience of storytelling (02:53 )
- Why storytelling matters more than ever in the age of AI (04:18 )
- The essential ingredients: Conflict, emotion, and a hero at the center (05:50 )
- What we can learn from Indra Nooyi, Sara Blakely, Paul Polman, and Jim Rowan (08:44 )
- The Golden Nugget: How to win over boardrooms with data and narrative (14:10 )
- Understanding storytelling as a change management strategy (19:10 )
- Amazon's PR/FAQ framework: A practical tool for driving multi-year transformations (22:25 )
- Making it stick: How to practice storytelling and build it into your leadership development (24:29 )
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