The Fastest Growing Ad Agency in Africa
Update: 2025-07-23
Description
TKWS founder Erick Asuma sits down with Former WPP Scangroup veteran Sandeep Madan, Co-founder & CEO of The Partnership Africa. In this exclusive interview, Sandeep shares his audacious strategy for challenging the status quo, the importance of human connection in the age of AI, and directly addresses the controversial "poaching" accusations regarding former WPP Scangroup clients. Sandeep also shares more on his journey of building a leading marketing services company in East Africa in just two years. Discover his insights on industry evolution, the future of marketing, and The Partnership Africa's ambitious global expansion plans
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