The Founder Rebrand: Letting Go, Leveling Up, and Doing the Thing
Description
For the founder who’s evolving faster than their environment
Feeling like your growth is outpacing your business or your life? This season opener is your permission slip to pivot, let go, rebuild and actually keep going. Jenna shares the raw, unfiltered reality behind scaling her business, navigating grief, changing countries, and building her team, all in the name of creating a life worth living.
💡 What you’ll take away
- What restructuring your business and your identity at the same time really looks like
- How Jenna kept the business running through personal and startup stress
- Why fear doesn’t mean stop, it just means pausing, and how to work through it
- The truth about content blocks when life doesn’t feel ‘camera ready’
- Jenna’s take on what’s missing in the Australian founder scene
- Why journaling stopped working, and what replaced it
- Building a global community that helps you grow as a person, not just as a business
⏰ Key moments
00:00 Welcome back. New season. Big shifts
03:30 90% of startups fail in 120 days—Jenna reflects on beating the stats
05:00 Business pivots, team changes and tech rebuilds
09:10 Losing six family members in four years
12:20 Scaling the Creator LaunchPad and raising capital in NYC
16:40 Why fear delays progress but shouldn't dictate it
23:00 You can rebrand your whole life—Jenna did
27:30 The content rut that hit harder than expected
32:40 Routines, identity, and the real cost of growth
36:00 What Jenna misses (and doesn’t) about Australia
40:10 Building a culture of connection
Doing the thing isn’t always pretty. But if you’re ready to build a business that matches where you're headed, not where you started this is your season.
Share this with a founder who needs to hear it, and message Jenna to let her know what you’re working on next 🚀
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